Prospection B2B PME : Google Places + Pappers + IA

I Who it’s for

Prospection designed for B2B sales teams, not for SDR tunnels sending 50,000 emails a month.

B2B prospecting has split into two extremes: mass-market tools (HubSpot, Salesforce) designed for teams of 30 SDRs, and DIY hacks (Excel + Gmail) managed by solo leaders. Orizen Prospection targets a pragmatic middle ground. Four profiles keep coming up in particular.

Field B2B sales rep

You spend your days prospecting and following up. Today, this means lots of manual data entry: CRM, calendar, spreadsheets, sticky notes.

Automatic lead capture, AI scoring, calibrated sequences and daily Action Center. Administrative overhead disappears, productive time increases.

Sales team of 2–10 people

Big enough to need coordination, not big enough to justify Salesforce. Today: everyone has their own files, their own follow-ups.

Shared pipeline, permissions per salesperson, real-time manager view. Coordination becomes natural, with no imposed processes.

Consulting, SaaS, agency

Long sales cycles, multiple stakeholders, critical customer relationships. Data gets lost between prospecting and delivery.

From first contact to delivered project, the prospect record holds everything: interactions, score, quotes, contracts. No more gaps between prospecting and customer accounts.

Owner handling their own prospecting

No dedicated salesperson. You prospect between clients, between deliveries. The risk: forgetting, letting leads go cold, failing to follow up.

Calibrated auto sequences (Day+5, Day+12), smart reminders in the Action Center. Stay in touch even when you're swamped.

II The prospecting cycle

Capture, qualification, nurturing, conversion. No breaks between steps.

The visual breakdown below: the problems faced by 9 out of 10 SMEs before using a proper prospecting tool, Orizen’s features to solve them, and the 4-step cycle from lead to signed deal.

Recognise this?

Your daily prospecting problems
solved.

What 9 out of 10 SMEs experience before switching to a proper prospecting tool.

Unqualified leads

You receive contacts but can’t tell who truly deserves sales attention. Result: wasted time on dead-end leads.

Missed follow-ups

Sticky notes, Gmail reminders, spreadsheet columns… Follow-ups fall through the cracks as soon as the salesperson is on the move. A lost prospect, a deal gone.

No pipeline visibility

No way to know how many opportunities are in progress, at what stage, or when they’re likely to close. The sales director is flying blind.

Time lost on data entry

Every prospect manually entered into a CRM, then a spreadsheet, then a calendar. Your sales team spends 30% of their time on pure admin.

Features

What Orizen does for
your B2B prospecting.

The entire prospecting cycle in one tool, with no complex setup.

Integrated capture forms

Create contact forms directly linked to your CRM. Each submission automatically generates a prospect record with all their details. Zero copy-pasting, zero manual entry.

Automatic capture Connected website CSV import

Automatic prospect scoring

Orizen AI evaluates each prospect based on their profile, interactions and sector. A score visible at a glance to prioritise the calls that truly matter.

AI Score Pappers Enrichment

Visual Kanban pipeline

View all your ongoing opportunities by sales stage. Drag & drop, stagnation alerts, real-time total pipeline value.

Kanban view Stagnation alerts

Scheduled follow-ups

Set up automatic follow-up sequences. Day+3, Day+7, Day+14 — Orizen sends the emails and adds them to your Action Center with no manual input.

Auto sequences Action Center

Full interaction history

Emails, calls, video calls, notes, sent quotes — everything is logged on the prospect record. A replacement sales rep picks up the thread in 30 seconds.

Unified timeline Smooth handover

Processes

From lead to sale
in 4 steps.

The full prospecting cycle, automated from first contact to signature

Capture

The prospect fills out a form, is imported via CSV or detected through the Google Places engine. They automatically enter your CRM with enriched information.

Qualification

Orizen AI assigns a score based on profile, sector and behaviour. Your salesperson instantly knows who to call first today.

Nurturing

Automated email sequences, scheduled follow-ups, targeted content sharing. Prospects move through the pipeline without manual effort from your team.

Conversion

Send a quote in 1 click from the prospect record. Built-in e-signature. The project starts automatically upon signature.

III How it works

First prospecting sequence launched on the same day, not in the quarter.

Three clear milestones: first lead captured on Day 1, calibrated sequences and Action Center configured by Week 1, and an AI-scored pipeline driving results by Month 1

Day 1 — The first lead

Capture connected, first record enriched.

Capture form connected to the CRM
CSV import of existing prospects (or targeted Pappers)
First prospect sheet automatically enriched

Week 1 — The sequence

Your follow-ups run automatically

Configured follow-up sequences (Day+5, Day+12)
Daily Action Center enabled
Human support video call with Orizen included

Month 1 — The qualified pipeline

AI scoring prioritises your 20 calls of the day

AI prospect scoring based on historical data
Kanban pipeline shared with the team
First deal signed via the full Orizen journey

IV FAQ

Answers to the questions we’re asked most often

What is B2B prospecting and how does it differ from B2C prospecting?

B2B (Business to Business) prospecting involves identifying and approaching businesses that could become customers. It differs from B2C prospecting in: a longer sales cycle (weeks to months), multiple stakeholders to convince (signatory, prescriber, user), a higher average order value, and a specific regulatory framework under GDPR (public professional databases like Pappers, INPI, Société.com can be used under conditions, unlike personal data).

What are the best sources of B2B prospects in France?

Three key sources: (1) French public databases (Pappers, INPI, Société.com) that provide SIREN, directors, NAF codes—RGPD-compliant for B2B prospecting. (2) Google Places, which geolocates businesses with their public contact details. (3) LinkedIn for individual qualification. Orizen Prospection natively integrates Pappers and Google Places, and syncs your LinkedIn data.

How much does a B2B prospecting tool cost for SMEs?

The French market ranges from €30 to €150 per user per month for dedicated prospecting tools. Orizen includes prospecting within its CRM/invoicing ecosystem, so no extra cost for existing users. Pappers enrichments may incur marginal fees depending on volume.

How can I stay consistent in prospecting without seeming like a spammer?

Rule of thumb: maximum 3 spaced follow-ups (Day 0, Day +5, Day +12), with unique messaging each time (never copy-paste), and added value in every follow-up (a relevant article, a statistic, an open question). Orizen offers pre-calibrated sequences that follow this rhythm by default, and automatically stops the sequence once a prospect replies or unsubscribes.

Can AI really score prospect quality?

No magic: AI combines observable signals—company size (Pappers headcount), sector (NAF), age (founding date), interactions with your content, behaviour (do they open your emails? click links?). The resulting score is an estimate. It doesn’t replace a salesperson’s intuition, but it helps prioritise the 20 prospects to call today rather than the 200 to forget.

How to comply with GDPR in B2B prospecting in France?

French rule: public business data (Pappers, RCS, Google Places, company websites) can be used without prior consent, provided there’s a legitimate interest and an unsubscribe option in every message. Orizen never stores unsourced personal data (no personal LinkedIn scraping), includes an unsubscribe link in every send, and tracks consent evidence where it exists.

V Our conviction

Prospecting often gets a bad reputation. For the wrong reasons.

Sales prospecting has been unfairly linked to the image of generic emails sent to 5,000 people, SDRs reciting scripts, or automated funnels that listen to no one. These issues exist—but they reflect the tool, not the approach.

Good prospecting is the exact opposite: it’s about spending time understanding who might need you, so you can reach out with a message that truly resonates with them.

We’ve seen too many B2B teams exhaust themselves automating the wrong end: volume over qualification. And, as expected, they end up with a spectacular volume of negative responses.

So we built Orizen Prospection differently. Data automatically enriched from French public sources—to save qualification time. AI scoring to prioritise. But the approach remains personal. Because in the long run, you don’t close deals with records in a CRM. You close them with people who feel understood.