A CRM built for European SMEs

SME CRM software. Your customer at the centre. Everything else plugs into it.

Orizen CRM is the CRM software that brings prospects, opportunities, quotes, contracts, invoices and projects together on a single customer record. Sales people come and go, the relationship stays.

14 days free
Data hosted in France
Cancel any time
Sales pipeline · Q2 2025
Filter Add
Prospecting 4
Atelier Giraud
8 500 € Cold
LS Bâtiment
12 000 € Cold
Qualification 3
Durand & Fils
24 000 € Warm
Agence Vélia
7 200 € Warm
Proposal 2
TechSud SAS
38 000 € Hot
Optic Santé
15 500 € Hot
Negotiation 1
Groupe Mérida
62 000 € Priority
The full article

Beyond the marketing pitch: who actually uses Orizen CRM, what a single customer record changes for a small company, and why we built it the way we did.

I Who it is for

A CRM built for the people who actually sell, day in and day out, not for the people who describe selling in meetings.

Customer relationships are serious business, and they are badly managed. Serious, because a sales rep who walks out with their notes takes part of the company's commercial assets with them. Badly managed, because in most small companies the CRM gets filled in if there is time, and the valuable information lives somewhere else. Four profiles keep coming back to us.

Owner of a company with 5 to 50 staff

Your 3 to 10 sales people each have their own method. Customer information lives in their heads, their inboxes, their spreadsheets. When someone leaves, it is chaos.

Orizen CRM makes your commercial assets untouchable, whoever joins and whoever leaves.

Field sales rep

You spend more time updating a CRM than selling. At the end of the day, keying in your visits and your calls is the last thing you want to do.

Orizen CRM updates itself while you work: video calls logged on their own, business cards read by OCR, the next follow-up suggested by the AI.

Tradesperson, one-person business

You are your own sales team, your own accountant and your own project manager. You have neither the time nor the appetite to learn a complicated tool.

The single customer record is enough. Quotes, invoices, payments, project: everything is linked, with nothing to configure.

Freelancer, consultant

Your clients come back. Every assignment can open three more opportunities, but only if you can trace them. Today you forget half of them.

Orizen CRM remembers everything: who referred whom, what each project cost, which proposal worked and which did not.

II The features

12 features. One logic, and it is yours.

No third-party tool to connect. Everything is native, synchronised in real time and built for the field. The visual detail of each feature is below.

12 features.
One logic: yours.

No third-party tool to connect. Everything is native, synchronised in real time and built for the field.

360° customer record

Emails, calls, meetings, quotes, invoices, contracts, projects, all in one place. The rep taking over picks up the thread in minutes, not across a series of handover meetings.

Full history Unified timeline

Orizen AI assistant

Automatic lead scoring, smart follow-up suggestions, a one-click customer summary, and the next action recommended from the context.

AI scoring Suggestions

Email & SMS campaigns

Automated email and SMS sequences, segmentation by label, sector or status, open and click tracking. It all starts from the customer record, with no external platform to sync.

Auto sequences Segmentation Open-rate tracking

Electronic signature on quotes

Send a quote for signature straight from the customer record. Full legal standing. No third-party tool, no extra subscription.

Legally binding Native

Quotes & contracts from the CRM

Create a quote in one click from the opportunity. Automatic chronological numbering, DEV-2025-XXXX. Turn it into an invoice in one more click.

One click from the opportunity Chrono numbering

Booking links

Share a public booking link. Your real availability shows up. The prospect picks a slot and you do nothing.

Public link Synced calendar

Built-in video calls

Start a video call straight from the customer record, in one click. The meeting logs itself into the contact's history: duration, attendees, notes.

Native Auto-logged to history

CSV import & business card scan

Import your contacts from Excel or CSV. Or photograph a business card: the OCR creates the contact in your database on the spot.

Photo OCR Excel/CSV import

Prospect enrichment

Company number, director, revenue, legal form: automatic enrichment through Pappers, the French public registry. Your reps arrive prepared.

Pappers Company number + revenue + director

Lead acquisition

A Google Places prospecting engine: target an area and a sector, and get a list of qualified, enriched prospects in seconds.

Google Places Area + sector

Post-sale customer journey

The relationship does not stop at the signed quote. Customer Journey with delivery tracking, project milestones and built-in CSM. Retention lives inside the CRM.

Customer Journey Built-in CSM Milestones
TM
TechMeca Sud SAS
Industry · Lyon · revenue ~€2.4M
Score A+ · 87/100
Activity
Sales
Documents
Projects
Invoicing
Orizen AI assistant
Last interaction 8 days ago (quote DEV-2025-0142 sent, unsigned). Recommendation: call them. The contact is the decision-maker and has opened the quote 3 times this week.
Follow up now View quote
Activity history
Quote DEV-2025-0142 sent
€38,000 excl. VAT · awaiting signature
8 days ago · by Rémi C.
Discovery meeting · 45 min
12 days ago · Orizen video call · with M. Trémont (CEO)
Introduction email sent
15 days ago · opened 2× · no clicks
Outbound call · 12 min
18 days ago · note: need confirmed for Q3
Invoice FACT-2024-0089 paid
€12,500 excl. VAT · paid on 15/11/2024
5 months ago · average payment time 8 days
360° customer record

One place for
everything that matters about this client.

Emails, calls, quotes, invoices, meetings, projects: everything is gathered on the customer record. When a sales rep leaves, the relationship stays whole.

Unified activity timeline : every interaction is logged automatically, whatever the channel.
Live customer score : the Orizen AI rates the health of the relationship and the odds of closing.
Nothing gets lost : linked quotes, contracts and invoices appear straight on the record.
Clean handover : a new rep picks up the thread in 30 seconds.
See the customer record
Action Centre
Today · 7 actions
High priority
Follow up Groupe Mérida, quote expiring
Quote DEV-2025-0138 · €62,000 · expires in 2 days
Urgent
Send quote to TechSud SAS
Awaiting finalisation · €38,000 excl. VAT
Today
Sales follow-ups
Day 7 follow-up, Agence Vélia
Last contact 7 days ago · email unopened
To do
Offer a discovery meeting to Durand & Fils
Qualified yesterday · budget confirmed at €24,000
To do
Prospects to qualify
3 new prospects imported
Via the acquisition engine · construction · PACA region
Queue
Orizen AI suggestion
TechSud SAS has opened your quote 3 times this morning and the decision-maker is online. Call now and you catch them at the right moment.
Action Centre

Every morning, your
sales day is ready.

The Action Center gathers everything a sales rep has to do today: follow-ups, quotes to send, meetings to book, prospects to qualify. Sorted by priority, fed by the AI.

No follow-up forgotten : the AI spots idle deals and surfaces them at the right moment.
Automatic prioritisation : the hottest and most urgent deals come first.
Contextual suggestions : "This prospect has opened your quote 3 times. Now is the time to call."
Manager view included : the sales manager sees the whole team's progress in real time.
Explore the Action Center

See Orizen CRM in action

A 3-minute demo showing how your sales team gains time from day one.

Orizen CRM demo · 3 min
From prospect to signed contract, live
3 min · No sign-up

CRM as the central hub
of your business.

Orizen CRM is not a silo. It connects natively to every other building block of your business, with no webhook to configure and no middleware to subscribe to.

Orizen AI assistant
Scoring, customer summaries, next recommended action, smart follow-ups.
See the module
Invoicing
Quote to invoice in one click. Deposits, credit notes and payment reminders built in.
See the module
Project management
The project is created automatically from the signed quote. Tasks, milestones, team.
See the module
Campaigns & sequences
Automated email and SMS from your CRM segments. Open rates live.
See the module
Electronic signature
Send for signature straight from the opportunity. Legally binding out of the box.
See the module
Social networks
LinkedIn, Instagram and Facebook connected. Inbound leads land in the CRM.
See the module
Import & acquisition
Google Places engine, Pappers enrichment, CSV import. Your pipeline never runs dry.
See the module
Calendar & bookings
Public booking link, built-in video calls, meetings logged automatically on the customer record.
See the module
III How it goes

Changing tools is no small thing. We know. We walk you through it.

Three milestones. No drifting in between. A path designed for companies that cannot afford a gap in their sales activity.

Day 1 · You start

The tool is ready before the end of the afternoon.

  • Account created in two minutes
  • Your prospect file imported (CSV, Excel or copy-paste)
  • First quote created and sent for electronic signature
  • Logins sent to your sales team
Week 1 · You find your bearings

The pipeline mirrors your real cycle, not a generic template.

  • Pipeline stages tailored with you
  • First follow-ups suggested by the Action Center
  • Your inbox and calendar connected
  • A guided video call with a human from Orizen, at no extra cost
Month 1 · You see the return

The Orizen AI sharpens its suggestions on your real cycles.

  • Sales activity reports in place
  • First automated follow-up sequences
  • Record enrichment through Pappers completed
  • You compare this month with the previous ones, without a spreadsheet
IV Frequently asked questions

The answers to the questions we get asked most.

What is a CRM and what is it for in a small company?

A CRM (Customer Relationship Management) brings together everything about your customers and prospects: who contacted you, what you proposed, where the quote stands, when to follow up. For a small company, it is the tool that stops customer information getting lost in inboxes, spreadsheets and people's heads, especially when the team changes. With Orizen CRM, the customer record becomes the single source of truth: pipeline, opportunities, signed quotes, invoices, live projects, exchanges. Everything hangs off the same place, open to the whole authorised team.

How much does a CRM cost for a small company?

CRMs for small companies generally run between €15 and €60 per user per month in France. Orizen takes a modular approach: you pay only for what you use, with no minimum term. A 14-day free trial lets you test the whole module before committing any budget. The exact price depends on the number of users and the extra modules you switch on (invoicing, projects, AI and so on).

What is the difference between a CRM, an ERP and sales management?

The CRM handles the commercial relationship before signature: prospects, opportunities, pipeline, quotes. Sales management takes over after signature: orders, invoicing, payments. The ERP covers everything, from CRM to accounting by way of stock and production, on a single platform. With Orizen you do not have to choose: start with the CRM, add invoicing when you need it, the full ERP as the company grows. The modules are already connected, with no webhook to configure.

How do I migrate my prospects from a spreadsheet or another tool?

Three options. (1) CSV import: export your file from Excel, Sheets or your old CRM, import it into Orizen, map the columns, and you are done in minutes. (2) Business-card scanning in the app: the details are recognised and dropped into the record. (3) Automatic enrichment: from the company name, Orizen fills in the registration number, directors, industry code and address from French public registers (Pappers, INPI). No re-keying records one by one.

Is my CRM data hosted in France?

Yes, entirely. Orizen is published by ForgeTheWeb, a French company based in Toulouse, and hosts its data on OVH servers located in France. No transfer outside the European Union, GDPR compliance by design, no resale to third parties. Your customer files stay your files: a matter of sovereignty as much as of trust.

Does the Orizen CRM connect to my accounting tool (Pennylane, Sage and others)?

Yes. Orizen has a native integration with Pennylane (invoices sent automatically, payments synchronised) and a standard FEC accounting export for the others (Sage, Cegid, EBP, Quadratus). If your accountant uses a tool you do not see listed, get in touch: we document new integrations regularly at the request of the companies using Orizen.

What the people
who use it say.

"Before Orizen we had one spreadsheet for prospects, another for quotes, and the contracts were lying around in our inboxes. When a sales rep left, it was chaos. Today everything sits on the customer record. My new rep was up to speed in two days and picked up the files without a single handover meeting. The AI assistant easily saves me two hours a week on follow-ups. It is the first tool my teams actually use."

SB
Sylvain Bernard
Owner · Électricité Bernard & Frères · construction · 12 staff · Bordeaux
V What we believe

Why I built Orizen CRM differently.

Let me be clear: I never set out to write a CRM. I started by trying other people's. HubSpot first, because everyone recommends it. After [DATE: two months, March 2025?] we were paying [FIGURE: €312 a month for 3 seats, plus a Sales add-on at €41?], and my sales people were filling in the customer record on Friday evening, reluctantly, forgetting half of it. The promise was beautiful. The usage was not.

Honestly, what settled it was a lunch with [COMPANY: the owner of a company in Nantes, 14 field reps, HVAC sector?] who pulled out his phone and showed me his "CRM": a Google Sheet of [FIGURE: 3,412 rows?], shared with his partner, and three hidden tabs he refused to open in front of me. That man invoices [FIGURE: €6.2M?] a year. He does not need something that looks like Salesforce. He needs that when [FIRST NAME: Sébastien?], his best seller, retires in [DATE: September 2026?], his successor knows why customer X turned down a quote in [DATE: November 2024?].

And then there is Europe. Honestly, American CRMs understand nothing about the way we sell here. The quote that comes before the invoice, eIDAS electronic signature, the several VAT rates nobody should be keying in by hand, the 45-days-end-of-month payment term that no Pipedrive template computes correctly. When I watched a company owner paste his registration number three times into the same HubSpot form, I understood we were wasting our time translating a product that had never been designed for us.

So Orizen CRM is not "one more CRM". It is the tool I would have wanted to buy in [DATE: 2018?], when I started my first company. A tool that speaks our language, that keeps what sales people never take the time to write down, and that you still use at 6pm on a Friday without gritting your teeth. I am writing these lines from the Orizen office in Toulouse, on [DATE: 11 June 2026?], with [FIGURE: 47 opportunities?] open in my own pipeline. That is the only argument I know how to defend.

Jérôme Anciaux, founder of Orizen.

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